Built by coaches and operators — united by a vision to change football from the inside out.
The Founders
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James Redford
A high-performance coach and entrepreneur dedicated to reimagining football development. Through years of building player-focused environments and leading coaching programmes across the UK and Europe, James recognised the opportunity to connect on-pitch coaching with online delivery. Vorsa is his vision brought to life — a platform designed to help coaches scale their impact, reach players globally, and evolve how the game develops.
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Jamie Reynolds
A visionary leader with over two decades of experience driving transformation across tech, talent, and digital industries. Jamie brings a proven track record of scaling organisations, leading innovation, and building high-performance teams. At Vorsa, he’s focused on expanding opportunities for coaches and organisations worldwide — helping them connect, grow, and thrive through the power of digital coaching.
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Craig Bell
Craig is a seasoned tech professional who loves keeping fit. Fit-tech hits the perfect sweet spot — combining his love of technology with his passion for health and fitness. He brings a hands-on, no-nonsense approach to solving problems and a clear vision for creating tech that genuinely makes people’s lives better.
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Gareth Nichol
G is a seasoned Fit-tech pro - having helped multiple brands realise their app dreams in the fitness, and business, space. He brings a unique mix of business and technology know-how to the tea
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Simon Farmer
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