Built by coaches and operators — united by a vision to change football from the inside out.

The Founders

  • A man in a black Nike jacket and black pants standing on a soccer field, smiling, with a football goalpost visible in the background during dusk.

    James Redford

    A high-performance coach and entrepreneur dedicated to reimagining football development. Through years of building player-focused environments and leading coaching programmes across the UK and Europe, James recognised the opportunity to connect on-pitch coaching with online delivery. Vorsa is his vision brought to life — a platform designed to help coaches scale their impact, reach players globally, and evolve how the game develops.

  • Man taking a selfie at the gym wearing a light blue T-shirt with the text 'Suicide&co Supporting those bereaved by suicide'

    Jamie Reynolds

    A visionary leader with over two decades of experience driving transformation across tech, talent, and digital industries. Jamie brings a proven track record of scaling organisations, leading innovation, and building high-performance teams. At Vorsa, he’s focused on expanding opportunities for coaches and organisations worldwide — helping them connect, grow, and thrive through the power of digital coaching.

  • A man with short blonde hair wearing a white collared shirt, smiling against a white background.

    Craig Bell

    Craig is a seasoned tech professional who loves keeping fit. Fit-tech hits the perfect sweet spot — combining his love of technology with his passion for health and fitness. He brings a hands-on, no-nonsense approach to solving problems and a clear vision for creating tech that genuinely makes people’s lives better.

  • A smiling bald man wearing glasses and a white button-up shirt with rolled-up sleeves, standing with arms crossed against a white background.

    Gareth Nichol

    G is a seasoned Fit-tech pro - having helped multiple brands realise their app dreams in the fitness, and business, space. He brings a unique mix of business and technology know-how to the tea

  • A smiling man in a black suit jacket and white dress shirt standing against a plain white background.

    Simon Farmer

    Description goes here

A connected world for football development — where every player and coach has access to structure, feedback, and measurable progress.

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